For The Launch Of An Artful Real Estate Project
42 MASLAK is a niche real-estate project embracing the philosophy, “Artful Living”. The project is a combination of artful flats, artful offices, an artful shopping mall and art galleries. This philosophy is demonstrated right from the first day. The traditional yellow construction vehicles were transformed into colourful design objects. These vehicles can also be seen from the 42 MASLAK sales offices. A TV commercial and a print-ad campaign about the event was launched shortly after. The artful vehicles created a considerable PR effect on different mediums including design blogs, magazines and national newspapers.
Golden Drum - Grand Prix and Outdoor Gold
Crystal Apple Awards - Crystal Apples
MediaCat Out of Home Awards - Grand Prix
Client: 42 MASLAK
Agency: TBWA\Istanbul
Creative Director: Ilkay Gurpinar

Group Head: Evren Dograr
Creative Team: Mustafa Gülsen, Sanli Kayabolen, Evren Dograr
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